Services marketing : people, technology, strategy / Lovelock, Christopher.
Description
- Autor: Lovelock, Christopher
- Title: Services marketing : people, technology, strategy / Lovelock, Christopher.
- Place and date of publication: Upper Saddle River, New Jersey (USA) : Prentice Hall, 2001.
- Subject entries: Marketing
- ISBN: 0130173924
- Edition: Wyd. 4.
- ISBN2: 0130173924
Indexes
- Title: Services marketing : people, technology, strategy /
- Author: Lovelock, Christopher
- Signature: 4619
- Date: 2001.
- Publisher: Prentice Hall,
- Place of publication: Upper Saddle River, New Jersey (USA) :
- ISBN:
- Subject: Marketing
Copies
To be able to borrow a book, you must have a reader card
- Signature: 4619
- Copy location: Wypożyczalnia